Textual Analysis - RHCP Music Videos

Monarchy of Roses.

In the video “Monarchy of Roses”, the Red Hot Chili Peppers use a mixture of performance and a lot of stop animation styled work. We have looked at this and decided to use aspects of their music video in ours. To do this we will need a lot of performance, while also having cuts of stop animation. The song style is just what you expect from the Red Hot Chili Peppers and the video matches their song brilliantly; this is true as the Red Hot Chili Peppers are a fun, unpredictable band that tries to make each and everyone of their videos unique. By having a unique image and sound they can be more appealing to many people, this is why we have chose one of their songs to make a music video with, and this is why our video will contain features of this particular clip. The use of black and white rather than a normal colour video is dramatic as it makes the mise-en-scene stand out from other videos. 

Cant Stop

"Cant Stop" is the music video that we based our own video on, as we found the video very entertaining. Firstly, the mise-en-scene of the video is very basic but somehow, the Red Hot Chili Peppers manage to put there own twist on the video. The video is set in what looks like a warehouse, with plain white walls, apart from one feature wall which is painted bright orange to stand out. Random props are used such as empty bottles of water which have no relevance to the music video but add to the overall random vibe. At least 95% of the camera shots in the music video are still shots. These still shots are directed at the centre of the screen all of the time and there are no special effects involved in the music video which helps give the Red Hot Chili Peppers their down to earth feeling and helps the audience relate to them (Blumler & Katz 'Uses of Gratifications Theory' - Personal relationships) 

Californication

This video is effective and fits in with the image of Red Hot Chili Peppers. the use of a video game as the overall theme relates to Blumler & Katz theory due to the way that is can act as a form of escapism. This is the main reason most people play video games in the first place. Their red logo is shown at the start of the video so that the audience can recognise this and the colour red is repeated throughout. The theory also relates to the way that they are travelling all over the world which is what many people dream of doing.